27. Womanizer (2008)
Thank God this song exists. “Womanizer” is brilliant. The video, by “Toxic” director Joseph Kahn, has a similar playfulness and cartoony sense of humour to “Toxic”, and again Britney’s breaking out the different wigs and playing wicked characters.
The video starts with Narrator Britney. She’s naked, glistening with sweat as she lies in a steamy hot sauna. It’s obvious that she’s been working out, and this dramatic opening shot shows that bloated Britney is a thing of the past.
Over in a kitchen, Britney plays a housewife, serving up a square fried egg to her womanising man. He pulls out his smartphone and notes that at 10.15am he has a “Product Placement Meeting”. I see what you did there.
Britney plays three different personas: the office worker, the waitress and the chauffeur. Each appear in places where the guy is going out his business, they dance up a storm and work their man-izing seductive moves on him. Because he is a womanizer, the flirts right back.
Back home, the three women are waiting for Mr Man, but with a twirl they merge into one: Britney. Britney and/or the three women push him around a bit, before he vanishes. And with a smile, Britney makes her bed.
Yet again, Britney doesn’t get the guy. But she has so much fun toying with him, and she’s most definitely not the victim. Welcome back, cool Britney.