33. Till The World Ends (2011)
Keeping with the vaguely sci-fi theme of the “Femme Fatale” era videos, “Till The World Ends” is set on December 21 2012. That’s the day before my 38th birthday, but is better known as one of those “OMG, teh world is end!!!” dates.
So what do you do when the world is ending? You gather all your freaky hot friends together to have a bit of a dance and be all beautiful, somewhat reminiscent of the “I’m A Slave 4 U” video.
Down into the apocalyptic underground world we go. It’s very hot down there, and it seems all there is to do is writhe sensually.
The song has really sexual verses that explode into giant, highly danceable choruses, and the video works with this. In the verses, Britney struts around, flirting with boys and hanging out with writing groups of her fellow refugees.
When the chorus comes, it’s a giant dance fest, with everyone joining in. There’s a hint of another old video - at one stage Britney wears a red bodysuit. But unlike the flared version in “Oops… I Did It Again”, this one is much tighter and has an external underwear design in crystals.
The sprinklers go off in this underground lair, confirming the Britney video rule that people look better when they’re wet. The video ends with Britney emerging meerkat-like from a manhole, seeing the sun shining. Aw, see, it wasn’t the end of the world; it was just a little rain.